WHAT IT MEANS: That Awk Moment is now used exclusively as a hashtag and is used to describe an awkward moment that happened to the user.
ORIGIN: That Awkward Moment When is an expression that began as a common Facebook status. Users write, "That Awkward Moment When...." and then their supposedly awkward encounter. It was shortened to "That Awk Moment When", sometimes even omitting the "when" as it became more popular on Twitter and there was a 140 character limit. A lot of times these Awkward Moments are not even very awkward, but there are a few that can be hilarious.
EXAMPLES FROM TWITTER:
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